Football Flick is one of the first brands in the world to appeal to the football home training market. They have now sold their products in over 70 countries to hundreds of thousands of customers and work with some of the world’s largest retailers and the world’s elite clubs in their academies, including Manchester City, Liverpool and Man Utd.
I worked with Football Flick for 2 years as a Digital Marketing Executive. I joined Football Flick straight out of university, being primarily responsible for helping the Marketing Manager with editing the direct-to-consumer website and improving it’s usability. My role quickly developed, and I became responsible for the majority of the digital marketing operations within the company and across retail partners such as Amazon, Argos and Very, alongside the brands main website. Marketing operations I was responsible for included: media buying, page optimisations, full website rework/rebrand, SEO and ultimately just trying anything new we could think of to increase sales.
A home page with the perfect blend between brand and shopping experience, with an eye-catching brand video that provides a powerful impression in the hero section, a product & category section to allow visitors to browse and click through, and a community section.
A category page that allowed different products to be filtered by a customers choice, including child age ranges, product brands, and product usage (i.e. back-garden). Building a category page that had the ability to filter was a high priority for Football Flick and this would allow their website visitors to browse the entire range effortlessly, thus increasing the chance of a user checking out or coming back. The category pages were built using a template that allowed for custom product selection and subtle design changes, for example, the banner of every page corresponded with the type of category.
The product pages were of significant importance to Football Flick as their previous product pages had a miniscule checkout rate and didn’t really convey enough trust or information to the website visitors. The new and improved product page designs were inspired by other contemporary e-commerce websites in the industry, displaying a youthful vibe and trust that really suits the Football Flick branding.
The default checkout and add to cart pages for Football Flick were very basic and old, having too many steps to checkout and ultimately causing friction to the customers’ checkout process. In order to fix this, we introduced a custom check out feature that felt authentic and personal. We added in extra payment methods such as Klarna & PayPal to give customers more payment options when checking out.
Digital marketing professionals with years of experience in web, digital marketing and business growth.
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