Football Flick is one of the first brands in the world to appeal to the football home training market. They have now sold their products in over 70 countries to hundreds of thousands of customers and work with some of the world’s largest retailers and the world’s elite clubs in their academies, including Manchester City, Liverpool and Man Utd.
I worked with Football Flick for 2 years as a Digital Marketing Executive. I joined Football Flick straight out of university, being primarily responsible for helping the Marketing Manager with editing the direct-to-consumer website and improving it’s usability. My role quickly developed, and I became responsible for the majority of the digital marketing operations within the company and across retail partners such as Amazon, Argos and Very, alongside the brands main website. Marketing operations I was responsible for included: media buying, page optimisations, full website rework/rebrand, SEO and ultimately just trying anything new we could think of to increase sales.
A home page with the perfect blend between brand and shopping experience, with an eye-catching brand video that provides a powerful impression in the hero section, a product & category section to allow visitors to browse and click through, and a community section.
A category page that allowed different products to be filtered by a customers choice, including child age ranges, product brands, and product usage (i.e. back-garden). Building a category page that had the ability to filter was a high priority for Football Flick and this would allow their website visitors to browse the entire range effortlessly, thus increasing the chance of a user checking out or coming back. The category pages were built using a template that allowed for custom product selection and subtle design changes, for example, the banner of every page corresponded with the type of category.
Digital marketing professionals with years of experience in web, digital marketing and business growth.
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